Pacific Consulting Group

Pacific Consulting Group (PCG) specializes in innovative market research and service/product optimization. The company developed a low-cost, technology platform enabling quick and cost-effective studies among providers, users, influencers and payors that address important drivers of success in the life sciences industry: market size, product features and design, pricing, and positioning. Services include qualitative and quantitative research for both the pre-launch and post-launch phases of product innovation, such as: market needs analysis, positioning development, customer satisfaction and loyalty tracking, product optimization modeling, qualitative and ethnographic research, concept testing, user experience, and sales effectiveness.